![]() ![]() Based on t test results can be concluded that customer satisfaction has a significant positive effect on customer satisfaction and customer loyalty. Mechanical testing of hypotheses using multiple regression analysis and path analysis.į test results showed that simultaneous all independent variables affect the customer loyalty. Convenience sampling is sampling, that the sampling technique with a collection of information from members of the population that is easily available and able to provide such information. ![]() ![]() By using the 150 respondents BRI customers Tebing Tinggi branch determination technique in 2016. This study aims to provide empirical evidence about the influence of Quality of Service, Relationship Marketing, Corporate Social Responsibility and customer satisfaction to customer loyalty in BRI branch Tebing Tinggi. ![]()
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